Today, I’m honored to welcome Lonny Dunn of ProNetworkBuild. Lonny is an amazing social media networker and the author of How to Use Twitter for Local Business, the only book ever written on how to build a large local following on Twitter and make meaningful, useful connections with Social Media. I’ve personally watched him grow Twitter accounts by over 50k followers within the past year. And they were real people, not just followback teams or bots. Today, Lonny is sharing his wisdom on why Twitter accounts that aren’t actively growing are stagnating.
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Enlarging Our Audience On Twitter
By LONNY DUNN
Twitter suggests we follow people when we open an account. But, strangely, for various reasons, people stop following. Maybe they hit a plateau or lose interest? Not following new people on a regular basis means we are not using Twitter properly. The reasons are highlighted in the short film clip above. Our audience is basically dying off faster than we can get new followers. As soon as we get 100 new followers, within a month, only 25 of them may still be active daily users.
We must pick a time to follow new people regularly. If you are a big fan of FollowFriday, then start following on Wednesday, and again on Thursday. If you follow 1,000 new people over the course of two days, you can expect at least 250 to follow you back, and about ten of them will say “Thanks for the Follow.” Engage those who reach out. An alternative system may be to follow 200 new people daily, stick with it, and create a pipeline of energy.
Get Out of Your Comfort Zone:
Writers tend to be supportive of other writers for example, but we are not exactly enriching the greater world if we are only supporting one another. We need to try following various groups and sample which groups work best. Sometimes I type in “Like My Facebook” into the Twitter Search feature. This means there are people who are crossmarketing on Facebook, and I will tweet to them, asking for the same kindness. Or we could look up “Pinterest” in search. We can use the Search feature to begin writing down names of accounts with like interests. Follow their Followers.
I use Tweepi to follow new people.
It is a free tool available to anyone, and I do not use the “Paid” version. At Tweepi.com you can log on, skip Step 2 and go right to “Follow New Tweeps” button. Also, it is important to click “Columns” and then Number of Followers, and Friends. I also click the Follower Ratio. I never follow anyone over 125% following ratio.
Did you know that your tweets appear at the top of the new follower’s timeline?
What a boost! After following you, your next tweet will pop up on the top of their list. What better form of advertising is that? People who do not follow regularly don’t even realize this feature exists. It is like an auditorium, or movie theatre which rotates a new audience everyday or at intervals. When networks are expanding, they take on a life of their own. When they are stagnating, they burn out and lose influence.
Learn to Unfollow
This is important, especially when trying to get around Twitter follow limit of 2,000. When you reach this point, you will want to unfollow unproductive people, or those who haven’t tweeted in months to free up space for active tweeps. I use Tweepi for this. An article on this subject is available on my blog, Building An Audience On Twitter.
Pick a Number and Stick with It
Twitter’s daily follow limit is 1,000 which takes about an hour. You might not want to devote this much time to increasing your audience, but that gives you a good standard to work with. Whatever number you set, be disciplined and stick with that number for at least a month. After a day or so, you will see that new people spreading your content for you is far more exciting than older non growth accounts retweeting you.
Engage, Engage, Engage
As new people follow back, some will thank you for following them. Many of these are implying that they have followed you back, a good sign. The more we practice one on one engagement, the better we get at it. Keep engaging. It is NOT cool to tweet them a link to your blog, and ask them to send it out. We must plant and sow before we harvest.
I will take questions you might have below. Instead of saying “Great Article, Lon” take this chance to ask some questions that you might have of a technical, strategic, or tactical nature. I will be glad to help you as best as I can, and in any way that I can to enlarge your audience. Do you have a reluctance to grow your account? Having problems figuring which accounts to follow? Let me know, and I’ll answer your questions. Bookmark this page. Maybe you’ll benefit from other people’s questions.
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Lonny Dunn wrote The Thesaurus News online stockpicking newsletter from 1995 to 2001, focusing on Telephony Stocks, and Wireless Infrastructure. Since then, he has helped small to medium businesses grow their online presence, managed Twitter Accounts for Celebs, and taught people how to use Twitter effectively and properly. You can upload his latest book, How to Use Twitter for Local Business, using the free Kindle for PC application.
Lonny Dunn tweets at @ProNetworkBuild. Be sure to say hello. He’s one of the finest tweeps in the Twitterverse.
Thank you, Lonny!